Marketing Lure Social Media Marketing & PR Services

Q1: When you read a high tech magazine (or any magazine), what captures your full attention:

  1. A full-page ad for some widget software
  2. An article about the same widget product

Ans: The article, of course. That's why you're reading the magazine... for its content.

Q2: Now, which do you find more believable: The claims made in the ad, or the article?
Ans: The article, because you trust the magazine publishing it. Now, one last question...

Q3: Which do you think will have greater ROI and impact on your business: the ad, or the article?
Ans: Hands down, the article wins because it will stick in more readers’ minds, and will cost on average 1/10th the price of a print advertisement.

The trick of course, is getting an editor to agree to publish your story. PR agencies help in that regard, but with limited budget, it's hard to justify the agency rates and PR wire distribution fees. Fortunately, there are viable, affordable options to generate publicity: Social Media Marketing and Low-Cost PR Distribution Services.

Truth be told, we used to be cynical about social media marketing, too. With all the media hype surrounding Twitter and Facebook, it was hard to keep an open mind -- but we did. After more than 12 months of research and testing, we're now 100% convinced of social media marketing's value. We still believe there is a lot of hype and useless tweets, but when done right, social media marketing delivers 6 big benefits to small, high tech businesses. Specifically, social media marketing can be used to:

  1. Widely (and cheaply) distribute press releases and articles 
  2. Build incoming website links and boost SEO rankings
  3. Increase website traffic
  4. Nurture prospects that aren’t ready to buy “just yet”
  5. Position yourself as an industry expert, and
  6. Build a following with folks who look to you for specialized knowledge and expertise.

If this sounds interesting, let Marketing Lure introduce you to the world of social media marketing. We'll help you create a strategy. We’ll write your press releases, articles, and blog content. And we’ll distribute your content through large social networking sites and smaller, niche sites where your customers hang out.

Blogging Services

Whether you are new to blogs or just need a blog writer, Marketing Lure will help you:

Article Marketing

Marketing Lure has a proven track record creating publisher-ready articles for national publications such as Website Magazine, CIO, TechRepublic, and Home Business Magazine. When you hire us for article marketing, we won’t just write your articles. We can also help you:

Why are we a big proponent of article marketing?

First, prospects that read your articles won’t see you as a salesperson; they’ll view you as an advisor and expert.

Secondly, the articles let journalists get to know you as someone they can tap in the future when they need a source for their own stories.

Press Releases

Press releases serve small, high tech businesses in at least 4 ways:

  1. They document your company's evolution and growth, proving to website visitors that you are a company that’s growing and in it for the long haul
  2. They add fresh, keyword rich content to your website (and boost SEO rankings)
  3. They provide a short-term burst of incoming links and website visitors, and
  4. They help you penetrate journalists and industry bloggers.

Hire us to write and distribute press releases on an as-needed basis, or hire us to chart out a 6-month PR communication plan that includes press release writing and distribution at a discounted rate.

We’ve extensively researched and tested more than 60 PR distribution services and social media sites, and have created a short list of services (most of them free) that we know to work. We even know how to get your press release premium visibility for several hundred dollars less than what it would cost through a premium distribution service.

Media Kits

It's not easy getting through to overworked editors who have heard every pitch in the book. A Media Kit and Letter to the Editor from Marketing Lure serves as your formal introduction, providing editors a high-level view of your company, your offering(s), and your executives.

Our Media Kits present the facts, but tell them in a way that's both interesting and memorable. Often times, clients will republish our Media Kit content on their websites because they say it genuinely reflects who they are.

Learn More about Marketing Lure’s Social Media Marketing and High Tech PR Services
Contact us today and we'll help you define and execute a PR communication plan that builds brand recognition, credibility, and SEO... all for a lot less money than you would pay for one ad in a trade magazine.