8 Ways a Marketing Writer Adds Business Value

Executive Summary

You may be wondering whether hiring a marketing writer is worth the investment. After all, you had grammar in grade school, so why not just do it yourself?

If you are struggling with the decision to hire a marketing writer or DIY, keep reading and discover eight ways a quality marketing writer will add value to your business.

#1: A marketing writer will verbalize the objections that your customers won't.

Throw out a few superficial or unsubstantiated claims to your prospects and they'll walk the other way.

Throw out those same claims to a marketing writer, and they'll push you until they uncover the real meat that matters.

The end result will be stronger, more convincing website content, white papers, case studies, and articles that fill your pipeline with highly qualified leads.

#2: A marketing writer will distinguish you from your competition.

If you (like others) are selling the same widget with the same features, then what reason have you given customers to choose you over your competitor?

Unless you want to compete on price, you need to find your core differentiators. Everybody has them. A marketing writer will help you find and communicate them through your marketing material.

#3: A marketing writer will simplify your message.

Studies suggest that prospects will give you at most 2-7 seconds before they decide whether to stay on your website or go elsewhere.

A marketing writer knows how to organize and create sticky, captivating website content, headlines, and marketing material that rapidly delivers your primary messages and leaves prospects clamoring to “learn more.”

#4: A marketing writer will keep you from losing new business to silly mistakes.

You have but one chance to make a good first impression. Don’t let poor grammar be your kiss of death.

A spell checker won’t catch all of your mistakes. Nothing is better than an editorial once-over from a marketing writer who treats grammar like religion.

#5: A marketing writer will help you connect with your customers.

In an era where automated phone systems, e-mail, and texting dominate, businesses risk losing the personal connection that keeps customers coming back for more.

A marketing writer will remove the corporate wall that separates you from your customers with content that is conversational-friendly, engaging, and focused on your customers' needs.

#6: A marketing writer will increase your response rate and marketing ROI.

There is always a purpose behind every piece of promotional marketing material, but sometimes that purpose is lost in the final piece.

A marketing writer knows what motivates people to act, and they'll make sure that your direct marketing copy, e-mail campaigns, and landing pages are crystal clear and support your desired action.

#7: A marketing writer will boost your believability factor.

We’ve all seen our share of “enterprise-wide solutions that drive down costs and support business strategies and goals that are critical to business success.”

Salespeople eat material like this up in a game they call BS Bingo. Prospects, on the other hand, will simply tune you out.

A marketing writer will help you win more business with marketing material that articulates value and proves you’re a credible, trustworthy company.

#8: A marketing writer will provide expert marketing advice at no extra cost.

To do the best job possible for their clients, a marketing writer continually measures the performance of their own marketing efforts and follows marketing trends and best practices for selling to specific industries, market segments, and levels within a company.

Businesses that hire a marketing writer benefit from their training and experience.