New Case Study Teaches Small Businesses How to Profit from Low-Cost Press Releases
Press release case study demonstrates how a small, high tech software company used a single press release to triple website traffic and secure the #1 spot in Google SEO rankings.
Downers Grove, IL, July 26, 2010 – Marketing Lure, a boutique agency that specializes in small business marketing, publishes a report showing how one business used a combination of low-cost and no-cost PR distribution services to increase website traffic, improve search engine rankings, and reach more buyers on the web. The case study compares results from a press release previously distributed through a premium wire distribution service, and summarizes five lessons learned.
“Most small businesses don’t realize the power that press releases have when marketing on the Internet,” says Sue Anderson-Lenz, Marketing Lure owner and writer. Business owners think they are either too small, or that press releases are too expensive and not worth the investment. That may have been true ten years ago, but today there are several low-cost and no-cost PR distribution services that can drive hundreds of buyers to a small business owner’s website.
Anderson-Lenz published the case study so that other small business owners understand what they can expect in terms of results. When developing a press release program, she says the key is to find newsworthy angles and to write your press releases with the search engines in mind. If you try to trick the search engines or write press releases that are blatant advertising, you risk damaging company credibility.
Five weeks after Anderson-Lenz issued the press release profiled in her case study, it continues to demonstrate sticking power with the search engines. A Google search performed on July 20, 2010 displayed her press release in the coveted number one spot under Google's organic search results. The press release case study is freely available on the Marketing Lure website at: http://su.pr/1dlOoF.
About Marketing Lure, Inc.:
Founded 2007 in Downers Grove Illinois, Marketing Lure helps small businesses reach more customers with credible, customer-focused websites and marketing collateral. Services include writing, websites, and social media and PR communications. To learn more, visit http://www.marketinglure.com or call 630-230-1787 for a free consultation.###