Marketing Lure Wants to Know: “Can Poor Grammar Kill Business?”
New five-question survey will measure the impact that poor writing has on business
Downers Grove, IL, January 19, 2010 – Is good grammar going out of fashion given the popularity of texting and micro-blogging sites like Twitter? A recent TIME magazine column by James Poniewozik suggests that grammar is more important than we realize. In Poniewozik’s article about the Leno-O’Brien debacle, he mentioned that one of his neighbors was canceling her subscription to the New York Times because it contained typographical errors.
“Perhaps this is an isolated incident where business was lost to poor grammar, or perhaps we hold journalists to a higher standard than the rest of us,” says Marketing Lure owner and writer Sue Anderson-Lenz, “but I’m not convinced. Deep down, I want to know if any business can be impacted by the quality of their writing.”
The brief survey takes no more than two minutes to complete, and measures how writing errors in online and print material influence our behavior and opinions. Survey respondents will have the option to remain completely anonymous, or submit their e-mail address to receive survey results. Follow this link to take the survey now: http://bit.ly/6yXttb
Marketing Lure will keep the survey open until February 28, 2010, and findings will be published in their company blog (http://blog.marketinglure.com) during the March/April timeframe.
About Marketing Lure, Inc.:
Founded 2007 in Downers Grove Illinois, Marketing Lure helps high tech businesses reach more customers with credible, customer-focused websites and marketing collateral. Services are centered around three main areas: writing, websites, and social media marketing/public relations. To learn more, visit http://www.marketinglure.com or call 630-230-1787 for a free consultation.
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