eVoice Marketing & Communications Re-Aligns Marketing Services to
Match Small Business Needs, Budget
Growing Demand for Online Marketing Services Drives New Website, Name Change
Downers Grove, IL, September 22, 2009 – eVoice Marketing & Communications, Inc. announced the launch of a new website and high tech copywriting blog aimed at small businesses that need help creating clear, credible marketing collateral and websites.
“We’ve changed our name and simplified services on the new Marketing Lure website to reflect our core strengths, and to more closely align with the services our clients request most,” says Sue Anderson, founder and business writer.
“When most software entrepreneurs start out, they have great product, but struggle to articulate the value their product provides. It’s not about using impressive-sounding buzzwords, in fact I found that a huge turnoff when I worked as a software director. My goal at Marketing Lure is to help clients win more business and I do that in two ways: by pushing clients beyond surface claims like easy-to-use and seamless to uncover their product’s real value, and by helping even tiny, one-person firms convey a professional, credible image.”
Even though the new website’s only been live for a few weeks, response has been great. “People that work in IT say the advice in my bi-monthly Marketing Lure blog is dead on, and clients from as far away as Australia have signed up to use Marketing Lure’s writing and website services.”
About Marketing Lure, Inc.:
Founded 2007 in Downers Grove IL, Marketing Lure helps high tech businesses reach more
customers with credible, customer-focused websites and marketing collateral. Services include
writing, website design, search engine optimization, and PR communication. To learn more, visit
http://www.marketinglure.com or call 630-230-1787 for a free consultation.
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